Feminine Frills

Molly Goddard’s ethereal dresses have captured the attention of the fashion world.

After graduating from Central Saint Martins in 2012, Alexa Chung and Adwoah Aboah are already wearing her frilly, quintessentially feminine dresses.

adwoa-aboah

This electric lime green dress (worn by Adwoah Aboah) is a juxtaposition of grunge and beauty, and evokes connotations of fairytales and a child-like desire to dress-up.

After showing five seasons at London Fashion Week, Goddard has now created 30-foot versions of her flamboyant tulle dresses for her exhibition at NOW gallery.

Six of Goddard’s vibrantly coloured dresses are suspended from the ceiling at her ‘What I Like’ exhibition. The dresses are connected to a pulley so that the viewer can adjust the height and add stitches directly onto the material.

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The interactive exhibition has instructions on the wall, so that anyone, beginner or expert, can embroider onto the dresses. The ethos being, sew ‘what you like’.

This collaborative project between Molly and the public enables an experience of fashion that is not elitist, but one that is cohesive and enriching.

Goddard has arranged for ‘skilled sewing folk’ to do demonstrations on how to sew, so that everyone will be encouraged to learn about this unique handicraft. The embroidered dresses, with their varied stitches, political ideas, beautiful daisies and elaborate patterns, become ‘a living thing’ that ‘changes daily’.

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Molly’s statement dresses are to be auctioned for charity when the exhibition is over.

The exhibition is on from 4th November 2016 until 22nd February 2017.

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